The two companies had been closing in on a multi-year deal, the paper said, citing people familiar with the matter. The companies also discussed ways to peddle CBS Radio advertising spots to Google advertisers, the paper said.
But the media company and the Internet search company could not agree on issues such as how long the deal would run, the paper said, citing a person knowledgeable about the talks.
Although the talks could be revived at some later date, the paper said, for now Google and CBS intend to work together only on more modest initiatives."
(via TVTattle)
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